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Case Study: Platinum Health Supply
Client: Platinum Health Supply
Industry: Healthcare / Medical Supplies / Aged Care
Service: Monthly Content System (Organic + Ad Creative + EGC)
Assets Delivered: 20+ Videos/Month
Platforms: Instagram, Facebook, TikTok, Linkedin
Project Overview
How a “boring” healthcare supply company became an industry-leading content brand generating hundreds of thousands of monthly views.
The Challenge / Problem
Platinum Health Supply is a major supplier of medical and health products to:
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Aged care facilities
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Hospitals
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Clinics
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Community care providers
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Allied health professionals
It’s a traditional, “boring” industry, competing with outdated brands who barely touch social media.
Before MetaFLX, they struggled with:
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No engaging online presence
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No consistent content
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Difficulty standing out in a saturated, old-school market
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No human element or brand personality
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Weak product education content
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No ad creative system
They knew social media could give them an edge —
but needed a modern content engine and a team to build it.
Our Solution
Monthly Strategy & Content Planning
Employee-Generated Content (EGC)
Multi-Platform Posting
High-Converting Ad Creatives
MetaFLX transformed Platinum Health Supply into a fun, engaging, high-performing content brand, even though they operate in a traditionally “boring” sector.
Monthly Strategy & Content Planning
We designed content that made a medical supply brand interesting, human, and memorable:
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Fun EGC content (employee-generated content)
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Warehouse & office culture
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Product explanations
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Educational short-form videos
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Team-led storytelling
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Humorous, relatable, on-brand concepts
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Trending short-form styles adapted to healthcare
Employee-Generated Content (EGC)
EGC is a powerful MetaFLX specialty.
We filmed real employees, capturing:
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Their personalities
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Their humour
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Their culture
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Their day-to-day work
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Their pride in the business
This made the brand feel alive, modern, trustworthy, and fun.
Businesses LOVE EGC because:
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It’s relatable
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It builds massive trust
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It feels real
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It humanises “boring” industries
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It gets higher engagement & retention
On-Site Filming (20+ Videos Monthly)
We direct the entire staff, including:
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Warehouse team
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Office staff
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Sales team
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Management
Filming content that is both professional and entertaining — making the brand stand out online.
Premium Editing + Branding
We deliver polished edits that:
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Highlight the product benefits
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Are optimised for watch-time
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Include subtitles & graphics
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Suit TikTok, Instagram, and LinkedIn formats
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Feel modern & energetic
Multi-Platform Posting
We consistently post across:
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Instagram
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TikTok
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LinkedIn
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Meta Ads
Ensuring visibility across both B2B and B2C audiences.
High-Converting Ad Creatives
We create ad-ready product content that improves:
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Engagement
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Watch retention
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Add-to-carts
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Conversion rates
What We Deliver Monthly
✔ 20+ professional videos
✔ EGC content with staff
✔ Fun, modern social media presence
✔ Product showcase videos
✔ Ad creative production
✔ Multi-platform posting
✔ Monthly content strategy
✔ Raw content library
✔ Brand storytelling
✔ Full creative direction
✖ Boring industry
✖ No personality online
✖ Competitors using outdated marketing
✖ No organic audience
✖ No content strategy
✖ Low engagement
Before MetaFLX:
✔ Fun, engaging, modern brand identity
✔ Big online presence across multiple platforms
✔ Team-driven content with personality
✔ Hundreds of thousands of monthly views
✔ Stronger trust & recognition
✔ Significant increase in market awareness
✔ A brand that now dominates social media in its industry
After MetaFLX:
Results / Impact
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Consistent growth across IG, TikTok & LinkedIn
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Massive improvement in engagement & retention
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Stronger conversion performance on ads
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Captured meaningful market share through organic reach
20+
videos delivered monthly
100
of thousands of views every month
I can't believe I haven't found MetaFLX sooner! Other agencies gave me generic content… this felt natural, on-brand and evergreen. They planned everything, travelled to me, and the shoot felt flexible and fun. The content matched my brand perfectly — we didn’t need a single edit. Seamless, professional, and worth every dollar.
— Aami, Founder of Mimi & Co
Why Platinum Health Supply Chose MetaFLX
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We turned a “boring” business into a content leader
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EGC content makes their team the stars of the brand
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We manage everything: planning → filming → editing → posting
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Their competitors can’t keep up
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The brand now looks modern, premium, and human
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Content drives real visibility, trust, and conversions
21.2 Million Views and Counting: The Medication Hack People Love •
