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Case Study: Mimi & Co (Shark Tank)

Client: Mimi & Co
Industry: Premium Baby Products
Service: Monthly Content System (Organic + Ad Creatives)
Assets Delivered: 12–20 Videos/month

Platforms: Instagram, Facebook, TikTok

Project Overview

How a premium baby brand upgraded their entire content system — and became a monthly MetaFLX partner.

The Challenge / Problem

Before working with MetaFLX, Mimi & Co struggled with:

Generic, cookie-cutter content
Overly scripted shoots that didn’t feel natural
Agencies that produced content that looked the same as everyone else
No consistency month to month
Content that wasn’t converting into results
No strategic direction

Aami wanted content that was premium, evergreen, on-brand, and AUTHENTIC — not another cookie-cutter UGC agency outcome.

Our Solution

Strategic Pre-Production

On-Site Content Day

Premium Editing & Brand Alignment

Monthly Content Growth System

We built Mimi & Co a complete monthly content system, including:

Strategic Pre-Production

Full content plan built for the brand
Shotlist + creative direction
Conversion-focused content structure

On-Site Content Day

MetaFLX creators travelled to her
Natural, unscripted, authentic filming
Flexibility to adapt on the fly
Captured real moments, not staged scripts

Premium Editing & Brand Alignment

Clean, modern, evergreen edits
Colour-matched to brand aesthetic
Delivered perfectly on the first round
0 revisions needed

Monthly Content Growth System

Review high-performing videos
Double down on what converts
New content plan for each month
Ongoing production for both organic + ads

What We Delivered

✔ 12–20 edited videos monthly
✔ 3-hour on-site shoot
✔ Full raw content library
✔ On-brand premium editing
✔ Ad creative variations
✔ Monthly strategy & planning

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✖ Generic content
✖ Scripted & unnatural
✖ No consistency
✖ Didn’t reflect brand quality
✖ Low engagement & low conversion

Before MetaFLX:

✔ Premium, evergreen video library
✔ Natural, organic, brand-true content
✔ Content that finally looks like the brand
✔ Month-to-month growth plan
✔ ZERO revisions needed
✔ Ongoing partnership established

After MetaFLX:

Results / Impact

Content aligned with brand instantly
Higher engagement + stronger conversion pathways
Repeatable monthly content engine
Improved perception & trust across platforms

12–20 premium

videos delivered monthly

3 hrs filming

→ 1 month of content

I can't believe I haven't found MetaFLX sooner! Other agencies gave me generic content… this felt natural, on-brand and evergreen. They planned everything, travelled to me, and the shoot felt flexible and fun. The content matched my brand perfectly — we didn’t need a single edit. Seamless, professional, and worth every dollar.

— Aami, Founder of Mimi & Co