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Case Study: ICAA LAW
Client: ICAA LAW
Industry: Family Law / Professional Services
Service: Monthly Content System (Organic + Ad Creatives)
Assets Delivered: 12–20 Videos/Month
Platforms: Instagram, Facebook, TikTok
Project Overview
How a family lawyer with zero content experience reached 150,000+ views, grew her audience, and generated inbound leads within weeks.
The Challenge / Problem
Before MetaFLX, Irene had:
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Never recorded content before
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No idea where to start
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No content strategy
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No understanding of what to film
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No camera equipment or technical knowledge
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No editing experience
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No confidence stepping into social media
She knew she wanted to build a strong online presence…
but had no roadmap and no team to make it happen.
Our Solution
Strategy + Concept Development
On-Site Filming With Coaching
Premium Editing + Brand Alignment
Full Monthly Management
MetaFLX built ICAA Law a complete end-to-end content engine
Strategy + Concept Development
We planned:
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Their messaging
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Their content angles
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TikTok & Instagram education topics
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Shotlists
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Scripts and talking points
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SEO, keywords, and pain-point topics
She didn’t have to plan a single thing.
On-Site Filming With Coaching
We travelled to her, guided her on-camera, and filmed professional content that felt:
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Natural
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Educational
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Trust-building
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On-brand
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Approachable
Premium Editing & Brand Alignment
We delivered:
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Clean, modern edits
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Warm, human tone (aligned with family law)
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Subtitles, formatting, pacing
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Evergreen content that can be used for months
Full Monthly Management
We now handle:
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Planning
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Filming
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Editing
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Posting
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Organic growth strategy
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Ad creative production
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Performance reviews
She gets more visibility — without lifting a finger.
What We Deliver Monthly
✔ 12–20 professional videos
✔ Content planning & creative strategy
✔ On-site filming
✔ Editing + branding
✔ Raw content library
✔ Monthly posting
✔ Organic and ad creatives
✔ Analytics + performance review
✖ No experience creating content
✖ No equipment
✖ No direction, no plan
✖ No social presence
✖ Zero confidence in front of camera
Before MetaFLX:
✔ 150k+ reach in two weeks
✔ Fast-growing social presence
✔ Authority-building educational content
✔ Inbound enquiries
✔ Full content engine built for her
✔ Monthly growth system in place
After MetaFLX:
Results / Impact
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Rapid Follower Growth
→ Growth on both Instagram and TikTok — from a brand-new account.
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Inbound Leads + New Client Inquiries
→ People immediately began reaching out after watching her videos.
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A Complete Online Presence Established
→ Consistent, educational, trustworthy content — every week.
150,000+
Organic Views in the First Two Weeks
0 Revisions
Every edit was approved on the first round.
Thomas, Manzil and the entire Metaflx team are absolutely incredible. They made our journey into social platforms seamless, exciting, and better than we hoped.
We highly recommend MetaFLX to any business wanting to grow with quality content, genuine care, and unmatched attention to detail.
— Irene, ICAAL
Why ICAAL Chose MetaFLX
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Completely done-for-you content solution
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We guide everything — from planning to posting
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Premium cinema-grade production
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Professional, trustworthy editing style
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Fast results with organic traction
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A long-term growth partner
